"I Start where the News Story Stop"

Esleman Abay

Interested in deepening the discussion about new Nile projects, the website as a platform explores the engagements of water users, planners and researchers in multiple projects of river basin development. By experimenting with different theories and methodologies of representing river basin development experiences, we aim to open up new perspectives on the simultaneous transformation of the Nile water distribution, differences between its users and categories through which these are known.

Attention is the New Oil

How do you attract the attention of your ideal customers in your local market? From the data we see at IMA, it’s changed.
#attentioneconomy #attentionisthenewoil

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The War has Gone Digital

Is Ethiopia Ready for Cyber Warfare? With the growing use of information communication technologies, more and more organizations are increasingly becoming efficient. Business, education, even

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