Highlights
- Ad spending in the Video Advertising market is projected to reach US$6.5m in 2024.
- Ad spending is expected to show an annual growth rate (CAGR 2024-2028) of 5.29%, resulting in a projected market volume of US$8.0m by 2028.
- With a projected market volume of US$84,610m in 2024, most revenue will be generated in the United States.
- In the Video Advertising market, US$4.8m of total ad spending will be generated through mobile in 2028.
- The average ad spending per internet user in the Video Advertising market is projected to amount to US$0.1 in 2024.
- Connected TV ad spending in the Video Advertising market is projected to reach US$92.8k in 2024.
- Connected TV is expected to show an annual growth rate (CAGR 2024-2028) of 4.05%, resulting in a projected market volume of US$108.8k by 2028.
- Ad spending on short-form videos in the Video Advertising market is projected to reach US$3.5m in 2024.
- Ad spending on short-form videos is expected to show an annual growth rate (CAGR 2024-2028) of 10.35%, resulting in a projected market volume of US$5.1m by 2028.
Market Insights Digital Digital Advertising
Video Advertising – Ethiopia
- Ethiopia
Highlights
- Ad spending in the Video Advertising market is projected to reach US$6.5m in 2024.
- Ad spending is expected to show an annual growth rate (CAGR 2024-2028) of 5.29%, resulting in a projected market volume of US$8.0m by 2028.
- With a projected market volume of US$84,610m in 2024, most revenue will be generated in the United States.
- In the Video Advertising market, US$4.8m of total ad spending will be generated through mobile in 2028.
- The average ad spending per internet user in the Video Advertising market is projected to amount to US$0.1 in 2024.
- Connected TV ad spending in the Video Advertising market is projected to reach US$92.8k in 2024.
- Connected TV is expected to show an annual growth rate (CAGR 2024-2028) of 4.05%, resulting in a projected market volume of US$108.8k by 2028.
- Ad spending on short-form videos in the Video Advertising market is projected to reach US$3.5m in 2024.
- Ad spending on short-form videos is expected to show an annual growth rate (CAGR 2024-2028) of 10.35%, resulting in a projected market volume of US$5.1m by 2028.
Market Insights report
DIGITAL VIDEO ADVERTISING: MARKET DATA & ANALYSIS
- Digital Video Advertising: market data & analysis
- Search Advertising: market data & analysis
- Banner Advertising: market data & analysis
- Social Media Advertising: market data & analysis
- Digital Advertising: market data & analysis
MethodologyDownload Share
US$6.5mAD SPENDING GROWTH (2024)6.8%
MarketVideo Advertising
RegionEthiopia
Region comparisonCompare to other regions
CurrencyUSD (US$)
Ad Spending
Ad Spendingin million USD (US$)1.51.52.32.33.03.04.04.05.35.35.65.66.16.16.56.56.96.97.37.37.67.68.08.0TotalVideo Advertising DesktopVideo Advertising Mobile202020250246810
Ad Spending 2028
Video Advertising Desktop
3.2
Video Advertising Mobile
4.8
Notes: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.
Most recent update: Nov 2023
Source: Statista Market Insights
Ad Spending Growth
Comparable Estimates – Video Advertising (Worldwide)
in billion USD (US$)
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Statista | 35.54 | 54.10 | 75.96 | 107.50 | 148.60 | 160.20 | 176.60 | 191.30 | 205.10 | 217.70 | 229.80 | 241.90 |
| Magna | 33.27 | 39.56 | 54.40 | 66.53 | ||||||||
| WARC | 30.15 | 41.69 | 49.72 | 50.25 |
Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.
Most recent update: Nov 2023
Source: Statista Market Insights
Average Ad Spending per Internet Userin USD (US$)TotalAds in short-form videos adsConnected TV adsVideo ads desktopVideo ads mobile
Most recent update: Nov 2023
Source: Statista Market Insights
Ad Spending Connected TVin thousand USD (US$)22.622.632.832.843.443.461.161.176.376.380.980.987.187.192.892.898.298.2103.3103.3106.0106.0108.8108.8202020250255075100125
Most recent update: Nov 2023
Source: Statista Market Insights
Ad Spending Change
Ad spending on short-form videosin million USD (US$)0.10.10.30.30.60.61.21.22.12.12.72.73.13.13.53.53.93.94.34.34.74.75.15.1202020250123456
Most recent update: Nov 2023
Source: Statista Market Insights
Ad Spending Change
Share From Digital Video Ads
DIGITAL
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Key Players
Top Company Revenues (Worldwide & Consolidated)
Analyst Opinion
Digital video advertising has changed over time: It started with video ads on computer screens, then moved on to YouTube, mobile screens, social media platforms, connected devices, and video-on-demand. Digital video advertising has become more popular over time as people watch more online video content, moving away from TV and toward smart connected devices. As expected, OTT (over-the-top) advertising is used by marketers for storytelling. OTT content, which can be delivered on demand and directly to users’ smart TVs, computers, or smartphones that are connected to the internet, is ushering in a new era of video advertising.
The main cause for the increase in digital video ads is the improvement of the internet infrastructure and the affordability of smart devices that can connect to the internet, such as smart TVs, computers, and smartphones. In the past ten years, the internet infrastructure has changed significantly and is now more accessible, faster, and more affordable. Digital video advertising has experienced substantial growth because connected devices have become cheaper over time, allowing more people to purchase them and use them daily.
Even though digital video advertising was already growing before the COVID-19 pandemic, it experienced a rapid increase since the pandemic started, because people have been spending significantly more time on consuming digital video content. TikTok’s increasing popularity during the pandemic, the noticeable prevalence of the short video format, and the increase in ad-supported video-on-demand are the main reasons why people spend more time on digital video content. Digital video advertising will continue to gain importance significantly because consumers watch more digital video content.
Global Comparison
Ad Spending Comparison
Ad Spending Connected TV Comparison
Ad spending on short-form videos Comparison
Methodology
Data coverage:Data encompasses enterprises (B2B). Figures are based on video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).
Modeling approach:Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, media consumption, internet users, and digital consumer spending.
Forecasts:We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.
Additional notes:Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
Key Market Indicators
The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.
Population
Households
Consumer Spend
Telecommunication
Exchange Rates
EXPLORE MORE HIGH-QUALITY DATA ON RELATED TOPIC
Video advertising and marketing worldwide – statistics & facts
Whether it is a six-second bumper ad or a multi-minute compilation, video marketing has become one of the most popular and effective ways of capturing the attention of audiences across the globe. As the number of digital video viewerskeeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2022, online video ad spending amounted to almost 75 billion U.S. dollars, thereby accounting for almost 30 percent of total display ad spend worldwide. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies’ dependency on these tools.
